THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION (A Case Study Of Smithkline Glaxo Nigeria Plc)


THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION (A Case Study Of Smithkline Glaxo Nigeria Plc)

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ABSTRACT

 

This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were gathered through primary source with the aid of a well-structured questionnaire. Simple random sampling technique was adopted in the selection of sample, this was used to eliminate biasness in the selection process of the respondents.

Data garnered were presented on table using percentage and the formulated hypotheses were analysed with the used of Chi-square statistical method. The result of the analysis shows that appropriate product planning and development have helped in the achievement of corporate objective, The increase in the market share of an organization’s product was Due to an effective product planning and development, Proper product planning and development has helped to Prevent a heavy unbearable loss to the firm, appropriate product planning and development has helped positively in the achievement of profitable sales operation in an organization.

Based on the conclusion of the analysis recommendations were proffered to the staff and management of Smithkline Glaxo Nigeria Plc.

 


TABLE OF CONTENT

PAGES

Title page                                                                                 1

Abstract                                                                                   2

Table of content                                                                        3

 

CHAPTER ONE: 

1.1       Introduction                                                                     5

1.2       Statement of the problem                                                 6

1.3       Research question                                                            7

1.4       Aim and Objectives of the study                                        7

1.5       Significance of the Study                                                  8

1.6       Research Hypotheses                                                       8

1.7       The Scope and Limitation of the Study                             10

1.8       Definition of Terms                                                           10

1.9       Historical Background of Smithkine Glaxo Nigeria Plc      13

 

CHAPTER TWO: REVIEW OF RELATED LITERATURE

2.1       Introduction                                                                     16

2.2       What is Marketing?                                                          16

2.3       The Marketing Concept                                                    17

2.4       What is a Product?                                                           20

2.5       Classification of a Product                                                23

2.6       The Meaning of New Product                                            24

2.7       New Product Dilemma                                                      25

2.8       New Product Development Concerpt                                 25

 

CHAPTER THREE: RESEARCH METHODOLOGY

3.0       Research Procedure/Source of Data                                 37

3.1       Research Design                                                              37

3.2       Methods of Data Collection                                               38

3.3       Population Size                                                                38

3.4       Description of Research Instrument                                 38

3.5       Questionnaire Distribution and Collection Instructions    39

3.6       Data Analyst Method and Coding Procedure                     39

3.7       Question Design                                                               40

3.8       Reliability of the Data                                                      41

 

CHAPTER FOUR: ANALYSIS, INTERPRETATION AND PRESENTATION OF DATA

4.0   Data Presentation and Analysis                                        42

4.1       Presentation of Data                                                         42

4.2       Data Analysis and Interpretation                                      43

4.3       Test of Hypothesis                                                            50

       

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

5.1       Summary                                                                         63

5.2       Recommendation                                                             64

5.3       Conclusions                                                                     64

Bibliography                                                                    67

Questionnaire                                                                  69

 

 

 

 


CHAPTER ONE

 

1.1   INTRODUCTION

Thus, it is a common saying “failure to plan is planning to fail”. There is nothing on earth that does not need appropriate planning. If such thing determined goal must be achieved. Appropriate planning is one of the most important aspects of a product life cycle.  As it is proper for somebody who intends to build a house, to draw a plan of the house whether such building will be a two bedroom flat or bungalow or a multirooms type.  He has to decide within himself and also make a rough sketch of the total cost of every thing for such a house. As such, it is quite very important for an organization intending to develop a product to make a necessary and adequate planning for such product.

 

Considering the multi-dimensional nature of consumers demand, it is therefore an essential for an organization to carry out all necessary pre-product development before introducing a new product to the market and determine the appropriate time to supply the product so as to regulate the product in the market.

 

Examining the intense competition in must industries today. Companies without new product ideas and new product development strategies are exposed to great risk of new product or existing product decline by way its product lifecycle and the outright closure.

 

The success of new products is always constraints by the following factors:

  1. Shortage of important new products ideas in certain area.
  2. Capital of a new products development
  3. Time span completion
  4. Social and Governmental constraints
  5. Cost implication of a new products development

 

The scope of appropriate product planning and development includes making decision in the following area: -

 

A      Which product should the company produce?

B.     Should the company market more or fewer product?

C.     What brand, package and label should be used for each   product?

D.     How should the product be style, design and in what sizes, colors and materials should it be produced?

-   What new users are there for each product?

-   How should the product be priced?

THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION (A Case Study Of Smithkline Glaxo Nigeria Plc)

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Project Information

  • CATEGORY : BUSINESS ADMINISTRATION
  • TYPE : PROJECT MATERIAL
  • FORMAT : MICROSOFT WORD
  • ATTRIBUTE : Documentation Only
  • PAGES : 71 Pages
  • CHAPTERS : 1 - 5
  • PRICE : ₦ 3,000.00

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This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were gathered through primary source with the aid of a well-structured questionnaire. Simple random sampling technique was adopted in the selection of sample, this was used to eliminate biasness in the selection process of the respondents... business administration project topics

THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION (A Case Study Of Smithkline Glaxo Nigeria Plc)