This research examined The Effect Of
Product Planning And Development In The Growth Of Organisation with
special reference to Smithkline Glaxo Nigeria Plc. The research adopted
survey research design. Data were gathered through primary source with
the aid of a well-structured questionnaire. Simple random sampling
technique was adopted in the selection of sample, this was used to
eliminate biasness in the selection process of the respondents.
Data garnered were presented on table
using percentage and the formulated hypotheses were analysed with the
used of Chi-square statistical method. The result of the analysis shows
that appropriate product planning and development have helped in the
achievement of corporate objective, The increase in the market share of
an organization’s product was Due to an effective product planning and
development, Proper product planning and development has helped to
Prevent a heavy unbearable loss to the firm, appropriate product
planning and development has helped positively in the achievement of
profitable sales operation in an organization.
Based on the conclusion of the analysis
recommendations were proffered to the staff and management of Smithkline
Glaxo Nigeria Plc.
TABLE OF CONTENT
Title page 1
Table of content 3
1.1 Introduction 5
1.2 Statement of the problem 6
1.3 Research question 7
1.4 Aim and Objectives of the study 7
1.5 Significance of the Study 8
1.6 Research Hypotheses 8
1.7 The Scope and Limitation of the Study 10
1.8 Definition of Terms 10
1.9 Historical Background of Smithkine Glaxo Nigeria Plc 13
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction 16
2.2 What is Marketing? 16
2.3 The Marketing Concept 17
2.4 What is a Product? 20
2.5 Classification of a Product 23
2.6 The Meaning of New Product 24
2.7 New Product Dilemma 25
2.8 New Product Development Concerpt 25
CHAPTER THREE: RESEARCH METHODOLOGY
3.0 Research Procedure/Source of Data 37
3.1 Research Design 37
3.2 Methods of Data Collection 38
3.3 Population Size 38
3.4 Description of Research Instrument 38
3.5 Questionnaire Distribution and Collection Instructions 39
3.6 Data Analyst Method and Coding Procedure 39
3.7 Question Design 40
3.8 Reliability of the Data 41
CHAPTER FOUR: ANALYSIS, INTERPRETATION AND PRESENTATION OF DATA
4.0 Data Presentation and Analysis 42
4.1 Presentation of Data 42
4.2 Data Analysis and Interpretation 43
4.3 Test of Hypothesis 50
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary 63
5.2 Recommendation 64
5.3 Conclusions 64
Thus, it is a common saying “failure to
plan is planning to fail”. There is nothing on earth that does not need
appropriate planning. If such thing determined goal must be achieved.
Appropriate planning is one of the most important aspects of a product
life cycle. As it is proper for somebody who intends to build a house,
to draw a plan of the house whether such building will be a two bedroom
flat or bungalow or a multirooms type. He has to decide within himself
and also make a rough sketch of the total cost of every thing for such a
house. As such, it is quite very important for an organization
intending to develop a product to make a necessary and adequate planning
for such product.
Considering the multi-dimensional nature
of consumers demand, it is therefore an essential for an organization
to carry out all necessary pre-product development before introducing a
new product to the market and determine the appropriate time to supply
the product so as to regulate the product in the market.
Examining the intense competition in
must industries today. Companies without new product ideas and new
product development strategies are exposed to great risk of new product
or existing product decline by way its product lifecycle and the
The success of new products is always constraints by the following factors:
- Shortage of important new products ideas in certain area.
- Capital of a new products development
- Time span completion
- Social and Governmental constraints
- Cost implication of a new products development
The scope of appropriate product planning and development includes making decision in the following area: -
A Which product should the company produce?
B. Should the company market more or fewer product?
C. What brand, package and label should be used for each product?
D. How should the product be style, design and in what sizes, colors and materials should it be produced?
- What new users are there for each product?
- How should the product be priced?