ABSTRACT
This project
is on strategic planning as a tool for corporate survival with reference to
Cadbury Nigeria Plc , Agidingbi, Ikeja, Lagos.
Effective management of business environmental
changes depends on careful planning. Strategic planning has been the
cornerstone of business organization survival, because of numerous benefits
derived from a well formulated and implemented strategic planning.
In setting firms strategy, various elements such as
objectives, resources and opportunities are put into consideration. The
organization conducts its business environment situation analysis I order to
identify its strengths, weakness, threats and opportunities (SWOT). Towards
this, there are basic steps in strategic planning which enables the enterprise
to develop strategic options. The chosen strategic options need to match
organization opportunity with the strengths so as to achieve corporate objectives.
The process of strategic planning is a useful
framework for business management. It bears heavily in organization success or
failure, when all the spectrum of strategic planning are done well, an
organization may overcome inefficient use of internal resources but it is
unlikely for the organization to survive with poor strategies.
The project ends with recommendations of
quantitative forecasting technique in addition to judgment and assumptions,
which are common with some business organizations today.
TABLE OF
CONTENTS
CHAPTER ONE
1.1 Background of Study
1.2 Statement of Problem
1.3 Objectives of Study
1.4 Research Questions
1.5 Research Hypotheses
1.6 Significance of Study
1.7 Scope and Limitation of Study
1.8 Historical Background of Study
1.9 Definition of Terms
References
CHAPTER TWO
2.1 Nature of Strategic Planning
2.2 Corporate Planning Approach
2.3 How to Develop Strategic Plan
2.4 Strategic Planning Process
2.5 Characteristics of Strategy
2.6 Criteria for Effective Strategy
2.7 Types of Strategies
2.8 Strategic Management
2.9 Formulation of Strategy
2.10 Objectives and Goals
References
CHAPTER THREE
3.0 Characteristics of Population
3.1 Research Sample
3.2 Methods of Data Collection
3.3 Procedure of Statistical Analysis
3.4 Research Design
CHAPTER FOUR
4.0 Data Analysis and Explanation of Data
4.1 Testing of Hypotheses
CHAPTER FIVE
5.0 Summary of Findings
5.1 Conclusion
5.2 Recommendations
Bibliography
Appendix A Questionnaire
Cover Letter
Appendix B Questionnaire