ABSTRACT
In both developed and developing
countries, the government is turning to small and medium scale industries and
entrepreneurs, as a means of economic development and a veritable means of
solving problems. It is a seedbed of innovations, inventions and employment.
Entrepreneurship is as old as Nigeria
and had contributed to the growth of the economy. Presently in Nigeria, SMEs
assist in promoting the growth of the country’s economy, hence all the levels
of government at different times have policies which promote the growth and
sustenance of SMEs.
This paper identifies the orientation
of SME’s and entrepreneurial trends in Nigeria, tackles the operational
definition and scopes, and describes the role of the Nigerian government as a
participant, regulator and facilitator, both legally and politically in the
growth of SMEs and entrepreneurship. It identifies the marketing problems of
SMEs and entrepreneurships in Nigeria,
the provision and enactment of beneficial and supportive laws, the provision of
infrastructural facilities, constant man-power and development, direct
financial assistance to SMEs and the establishment of finance institutions to
support SMEs. It identifies the roles of SMEs in Nigeria’s development and growth.
It discusses the entrepreneurial thoughts, problems and advance practical
marketing solution.
It concludes by clearly specifying the
role of marketing to the survival of SMEs and entrepreneurship in Nigeria,
and relevant recommendations. For SMEs to survive marketing practice and
principles must be given prominence.
TABLE OF CONTENTS
CHAPTER ONE :
INTRODUCTION
1.1 Background of the Study
1.2 Objectives of the Study
1.3 Statement of the Problems
1.4 Research Question
1.5 Statement of Hypothesis
1.6 Methodology of the Study
1.7 Significant of Study
1.8 Scopes and Limitation
1.9 Organization of Work
1.10 Definition of Terms
References
CHAPTER TWO:
LITERATURE REVIEW
2.1 Introduction
2.2 Entrepreneurship Thoughts and Philosophy in the Developing World
2.3
Traditional/Pre-colonial
thoughts of Entrepreneurship in Nigeria
2.4
Marketing
Problems of Small Business Enterprises
2.5
Entrepreneurship
Support Strategies in Nigeria
2.5.1 Participation Strategy an Opportunity for Marketing in Nigeria
2.5.2 Credit Support Strategy
2.5.3 Extension Service Strategy
2.5.4 Industrial Estates Strategy
2.5.5 Private-Led Market Strategies
2.5.6 Privatization Strategy
2.5.7 Delegation Strategy (Empowerment)
2.5.8 Partnership Strategy
2.5.9 International Strategy
2.6
Small
Scale Industry – Its Role in the Economic Development in Nigeria
2.7
Obstacles
to Entrepreneurship Development
2.7.1 Economic Obstacles
2.7.2 Technological Backwardness
2.7.3 Political Legal Obstacles
2.7.4 Managerial Obstacles
2.7.5 Behavioural Obstacles
2.7.6 Production Operation Problems
2.7.7 Finance and Accounting Problems
2.8
Solution
Strategies to SMES Problems
2.8.1 Government Related Solution
2.8.2 SMES – Oriented Solutions
2.8.3 Society Oriented Solution
2.8.4 Bank Oriented Solution
References
CHAPTER THREE:
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Restatement of the Research Hypothesis
3.3 The Population of the Study
3.4 Sample Size and Sampling Procedure
3.5 Source of Data/Method of Data Collection
3.6 Method of Data Analysis
CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS
4.0 Introduction
4.1 Presentation and Analysis
4.2 Testing of Hypothesis
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Appendix
Questionnaire