SUPERMARKET AND STANDARD PROVISION STORE BUSINESS PLAN AND FEASIBILITY STUDY FOR MONTY STORE SUPERMARKET, WUSE 1, ABUJASUPERMARKET
BUSINESS PLAN AND FEASIBILITY STUDY FOR MONTY STORE SUPERMARKET, WUSE 1, ABUJA
INTRODUCTION:
Monty Store Supermarket is
a new retail business located in the upscale neighborhood of Wuse 1, Abuja. The
supermarket will offer a wide range of products, including groceries, fresh
produce, household items, electronics, and personal care products. The business
is poised to take advantage of the growing demand for convenience shopping
among urban residents in Abuja.
BUSINESS
OVERVIEW:
Monty Store Supermarket
will be a limited liability company registered under the Nigerian Corporate
Affairs Commission (CAC). The business will be owned and operated by Mr. Peter
Monty, an experienced retail executive with over 15 years of experience in the
industry. The supermarket will operate from a leased facility in Wuse 1, Abuja,
with an estimated floor space of 500 square meters.
MARKET
ANALYSIS:
The Nigerian retail
industry has experienced significant growth in recent years, driven by a
growing population, rising disposable incomes, and a shift towards convenience
shopping. According to a report by McKinsey, the retail industry in Nigeria is
expected to reach $86 billion by 2025. Abuja, as the capital city, has a large
population of upwardly mobile residents who demand high-quality retail products
and services.
COMPETITIVE
ANALYSIS:
The supermarket industry
in Abuja is highly competitive, with a mix of local and international players.
Some of the major players in the industry include Shoprite, Spar, and Next Cash
and Carry. However, Monty Store Supermarket will differentiate itself from the
competition by offering personalized customer service, a wide range of
products, competitive pricing, and a convenient location.
PRODUCTS
AND SERVICES:
Monty Store Supermarket
will offer a wide range of products, including groceries, fresh produce,
household items, electronics, and personal care products. The supermarket will
source its products from reputable suppliers and offer competitive prices to
customers. In addition, the supermarket will offer value-added services such as
home delivery, online shopping, and a loyalty program.
MARKETING
AND SALES STRATEGY:
Monty Store Supermarket
will employ a mix of marketing strategies to attract and retain customers.
These strategies include advertising, sales promotions, social media marketing,
and direct marketing. The supermarket will also leverage the power of
word-of-mouth marketing through excellent customer service.
OPERATIONAL
PLAN:
The supermarket will
operate from a leased facility in Wuse 1, Abuja, with an estimated floor space
of 500 square meters. The facility will be fitted with modern retail
infrastructure, including shelving, refrigeration, and point-of-sale systems.
The supermarket will operate from 8 am to 10 pm every day, including weekends
and public holidays. The business will employ a team of skilled and experienced
retail staff, including cashiers, sales assistants, and shelf packers.
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