CAKE
SHOP BUSINESS PLAN, IDEAS AND EXECUTIVE STUDY OF VIVI BAKERY NIGERIA, IMO
STATE, NIGERIA
EXECUTIVE
SUMMARY:
Vivi Bakery Nigeria is a
cake shop located in Imo State, Nigeria. The bakery offers a range of cakes,
pastries, and desserts for customers to enjoy. The bakery aims to provide
high-quality, fresh products and exceptional customer service.
MARKET
ANALYSIS:
The bakery market in
Nigeria is growing, and there is a high demand for baked goods. According to
research, the baking industry in Nigeria is projected to grow at a CAGR of 4.5%
between 2021 and 2026. There is a significant opportunity for Vivi Bakery
Nigeria to grow and expand its customer base.
TARGET
MARKET:
The target market for Vivi
Bakery Nigeria is middle to high-income individuals and families who appreciate
high-quality baked goods. The bakery aims to cater to customers who are looking
for delicious and fresh cakes, pastries, and desserts.
PRODUCTS
AND SERVICES:
Vivi Bakery Nigeria offers
a range of baked goods, including cakes, cupcakes, cookies, bread, and pastries.
The bakery also provides catering services for events such as weddings,
birthdays, and corporate events. Customers can place their orders online,
through social media platforms, or by visiting the bakery.
MARKETING
AND SALES STRATEGY:
To attract new customers,
Vivi Bakery Nigeria will use various marketing channels such as social media,
online advertising, and word-of-mouth referrals. The bakery will also
participate in local events and sponsor community activities to raise brand
awareness.
OPERATIONAL
PLAN:
Vivi Bakery Nigeria will
operate six days a week, from Monday to Saturday. The bakery will open at 8 am
and close at 6 pm. The bakery will have a team of trained staff to handle
baking, customer service, and delivery.
FINANCIAL
PLAN:
The bakery will require an
initial investment of N5,000,000 to cover equipment, rent, and other expenses.
The bakery expects to generate a revenue of N8,000,000 in the first year of
operation, with a net profit of N2,500,000.
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