TOILET
TISSUE PRODUCTION BUSINESS PLAN FOR MACDON INDUSTRY NIGERIA, ENUGU STATE,
NIGERIA
EXECUTIVE
SUMMARY:
MacDon Industry Nigeria is
a new company that aims to start a toilet tissue production business in Enugu
State, Nigeria. Our mission is to provide high-quality toilet tissue products
to meet the demands of consumers in Nigeria and beyond. Our production line
will use modern machinery and high-quality raw materials to ensure that our
products meet international standards. Our goal is to become one of the leading
toilet tissue production companies in Nigeria and eventually expand to other
African countries.
MARKET
ANALYSIS:
Nigeria has a large
population of over 200 million people, and the demand for toilet tissue
products is high. The market for toilet tissue products in Nigeria is largely
untapped, with many consumers still using traditional methods such as water and
rags. However, there is a growing demand for toilet tissue products, especially
in urban areas, as people become more aware of the importance of hygiene.
COMPETITIVE
ANALYSIS:
There are several
established toilet tissue production companies in Nigeria, but most of them are
located in Lagos, leaving the Enugu market largely untapped. We believe that
our location in Enugu will give us an advantage in reaching customers in the
Southeastern part of Nigeria. We will also differentiate ourselves from
competitors by using high-quality raw materials and modern machinery to produce
our products.
MARKETING
STRATEGY:
Our marketing strategy
will focus on reaching customers through online and offline channels. We will
create a website to showcase our products and provide information about our
company. We will also use social media platforms like Facebook and Instagram to
reach potential customers. Offline, we will use billboards, radio ads, and
product demonstrations to reach customers in Enugu and surrounding areas.
PRODUCTION
PLAN:
We will use modern
machinery to produce our toilet tissue products. Our production line will
include a paper making machine, a tissue converting machine, and a cutting and
packaging machine. We will source our raw materials from reputable suppliers to
ensure the quality of our products. Our production capacity will be 100,000
rolls per month, which we will increase as demand grows.
FINANCIAL
PLAN:
Our startup costs will
include the purchase of machinery, raw materials, and marketing expenses. We
estimate our initial investment to be N30 million. We project our monthly
revenue to be N5 million, with a net profit margin of 20%. Our break-even point
will be at 50,000 rolls per month. We plan to reinvest profits back into the
business to increase our production capacity and expand our operations to other
African countries.
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