BOLT
DRIVING SCHOOL BUSINESS PLAN, GARKI, ABUJA
1. EXECUTIVE SUMMARY
Bolt is a popular
ride-hailing service in Nigeria, and the demand for drivers who are trained and
certified to use the Bolt platform is high. The Bolt driving school in Garki,
Abuja aims to train and certify new and existing drivers to use the Bolt
platform and provide safe and reliable transportation services. Our mission is
to provide high-quality driver training services that meet the needs of the
ride-hailing industry in Nigeria. This business plan outlines our goals,
strategies, and action plans for achieving our mission.
2. MARKET ANALYSIS
The demand for trained and
certified Bolt drivers is high in Abuja and other cities in Nigeria. Many
ride-hailing platforms, including Bolt, require their drivers to be trained and
certified before they can use their platform. However, there are limited options
for driver training and certification programs that meet the specific needs of
ride-hailing services.
Our target market includes
new and existing drivers who want to use the Bolt platform, as well as
ride-hailing companies that require their drivers to be trained and certified.
We plan to reach out to potential customers through local advertising,
referrals from existing clients, and partnerships with ride-hailing companies.
3. SERVICES OFFERED
The Bolt driving school
will offer the following services:
·
Comprehensive driver training: The driving
school will provide comprehensive driver training that covers the basics of
driving, road safety, defensive driving, and the specific requirements of the
Bolt platform.
·
Experienced instructors: The driving school
will employ experienced and certified driving instructors who have experience
in the ride-hailing industry.
·
Flexible scheduling: The driving school
will offer flexible scheduling options for students, including weekend and
evening classes.
·
Certification: Upon completion of the
training program, students will receive a certificate of completion that meets
the requirements of the Bolt platform.
·
Vehicle rental: The driving school will
also offer vehicle rental services to students who do not have access to a
vehicle.
4. MARKETING AND SALES STRATEGY
To increase enrollment and
grow our customer base, we plan to implement the following marketing and sales
strategies:
·
Local advertising: We will advertise in
local newspapers, magazines, and billboards to raise awareness about the
driving school and its services.
·
Referral marketing: We will incentivize
current students to refer new students to the driving school by offering
discounts on tuition fees.
·
Partnerships: We will partner with
ride-hailing companies to offer discounts on driver training and certification
services to their drivers.
·
Online marketing: We will use social media
and online advertising to reach potential customers who are looking for driver
training and certification services.
5. FINANCIAL PROJECTIONS
Our revenue streams will
primarily come from tuition fees and vehicle rental services. We project a
total revenue of N15 million in the first year of operations, with an annual
growth rate of 10% over the next five years. Our expenses will include salaries
for driving instructors, rent, utilities, materials and supplies, and marketing
expenses.
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