ABSTRACT
This project is aimed at enlightening the general public on
the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research
focused on evaluating the retailing activities and its impact on business
organization in ilorin metropolis. The aim of the researcher is to identify the
nature and various type of merchandize carried out by different retailers. The
research study is of significance to the researcher and the company chosen as
case study in the sense that it will enable them to know how retailing
activities is necessary and the role it plays to an organization. The research
employed the questionnaire method of collecting data relevant to the study, 135
respondents were sampled out from the total population in which the
questionnaire were been administered to. Based on the report and analysis, it
was concluded that Retailing activities plays a vital role in business
organization.
TABLE OF CONTENTS
Title page i
Certification
ii
Dedication
iii
Acknowledgement
iv
Abstract
v
Table of Contents
vi
CHAPTER ONE: Introduction
1
Ownership 1
Statement of problems of the study 3
Aim and objectives of the study
4
Significance of the study
5
Scope of the study
6
Limitations and constraints to the study 6
CHAPTER TWO: Literature Review 8
The concept of retailing
8
Types of retail outlets
9
Retail pricing 14
Challenges of retailing activities
14
Design and layout in retail store
16
CHAPTER THREE: Research methodology 21
Research Design
21
Data Presentation and analysis techniques 24
Sampling procedures
26
Definition of population
27
CHAPTER FOUR: Data Presentation and analysis
summary conclusion and recommendation
30
Brief history of case study
30
Data presentation and analysis
32
Summary
41
Conclusion
42
Recommendation
46
References
CHAPTER ONE
1.1 INTRODUCTION
Retailing
activities involved in the sales of goods or services to ultimate consumer for
personal or personal use. Anyone selling to ultimate consumer is performing the
function of a retailer regardless of what he/she calls himself / herself.
Retailing is
not a new concept in Nigeria. It is common business among the people in Nigeria
from time immemorial. Retailing activities are common in open market and
surroundings, e.g. Ipata Market (Ilorin) and Alaba Market (Lagos) and Dugbe
Market (Ibadan).
Charles
(1987) defines retailing as all activities undertaken by intermediaries whose
primarily function is to sell good and service to ultimate consumers.
Kotler
(1980) define retailing as all the activities involved in selling goods and
services directly to final consumer of their personal and non-personal use.
The two
definitions explain more saying that take place in our market and will designed
stores.
Retailing
also covers service rendered by lawyers, drivers, doctors and lecturers. Anyone
who market to the ultimate consumer by what ever name, is in the business of
retailing e.g. vendors, food seller, Barbers, cigarette seller and hawkers
cobber.
Hospital is
retailers to patient as college are retailers to education. We also have types
of retailing organisation and they maybe categorize based on the following
factors.