BANANA AND PLANTAIN MARKETING IN ENUGU STATE, NIGERIA



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BANANA AND PLANTAIN MARKETING IN ENUGU STATE, NIGERIA



Abstract

The study was designed to analyze the marketing of banana and plantain in Enugu State. The

specific objectives were to: describe the socio-economic characteristics of banana and

plantain marketers; identify the marketing channels for the crops, examine the structure of the

marketing system for both crops, estimate their marketing margins at both wholesale and

retail levels, estimate the rate of price transmission and market integration among banana and

plantain markets, and identify the constraints facing the marketing of both crops. The study

adopted survey research design. Multi-stage sampling technique was employed to compose a

sample of 160 respondents (30 wholesalers and 50 retailers for banana, and 30 wholesalers

and 50 retailers for plantain). Data for the study were collected from both primary and

secondary sources.

 

Time series data on retail prices of banana and plantain from 2007 to 2011

were obtained from Enugu State Agricultural Development Programme (ENADEP). Primary

data were collected using structured questionnaire. Data collected were analyzed using Gini

coefficient, marketing margin analysis, Johansen co-integration test, Vector error correction

model, and descriptive statistics. The result showed that majority of the respondents (87.50%)

were females with average age of 35 years, 76.20% of them were married while 41.20%

attained primary education. The mean scores for household size and marketing experience

were seven and 13 years respectively. Also, 78.30% of the wholesalers obtained their

products in heaps directly from producers while 21.70% bought from rural assemblers. Most

of the retailers (78.00%) obtained their products in bunches from wholesalers while 28.00%

bought from producers. Furthermore, the results of the Gini coefficient for banana and

plantain retailers and wholesalers showed low levels of inequitable distribution of income

amongst them. However, inequalities existed more at retail level than at the wholesale level.

 

The mean marketing margin for plantain (21.62%) and banana (13.68%) retailers showed that

there was a significant difference between them, while the marketing margins for plantain

(11.65%) and banana (10.58%) wholesalers did not differ significantly. The analysis of price

transmission and market integration showed that the Error Correction coefficient (-0.22 and –

0.25) measured by the error correction mechanism (ECM) for the rural and urban prices of

banana had low rate of price transmission, while the ECM result (-0.12 and -0.30) for the

rural and urban prices of plantain indicated also a low rate of price transmission; though,

showing the presence of market integration. Also, low capital/initial investment, finance, high

cost of transportation and heavy imposition of tax/levies are significant constraints to plantain

and banana marketing in the study area. The study therefore recommended that government

should set up fiscal and monetary policies that will stabilize price for consumable products

like banana and plantain, and that government should reduce the high inequality that exists

among retailers by making available adequate credit to market participants at appropriate

interest rates. Finally, government should formulate and implement policies targeted at

improving infrastructures such as roads and providing market information outfit that

disseminates information timely to marketers for improved marketing of banana and plantain.

Citation - Reference

All Project Materials Inc. (2020). BANANA AND PLANTAIN MARKETING IN ENUGU STATE, NIGERIA. Available at: https://researchcub.info/department/paper-8273.html. [Accessed: ].

BANANA AND PLANTAIN MARKETING IN ENUGU STATE, NIGERIA


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The study was designed to analyze the marketing of banana and plantain in Enugu State. The specific objectives were to: describe the socio-economic characteristics of banana and plantain marketers; identify the marketing channels for the crops, examine the structure of the marketing system for both crops, estimate their marketing margins at both wholesale and retail levels, estimate the rate of price transmission and market integration among banana and plantain markets, and identify the constraints facing the marketing of both crops. The study adopted survey research design. Multi-stage sampling technique was employed to compose a sample of 160 respondents (30 wholesalers and 50 retailers for banana, and 30 wholesalers and 50 retailers for plantain). Data for the study were collected from both primary and secondary sources... Click here for more

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