ASSESSMENT OF SOCIO-CULTURAL AND BEHAVIOURAL INFLUENCES THAT AFFECT CUSTOMERS’ BUYING BEHAVIOUR OF GLO NETWORK



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ASSESSMENT OF SOCIO-CULTURAL AND BEHAVIOURAL INFLUENCES THAT AFFECT CUSTOMERS’ BUYING BEHAVIOUR OF GLO NETWORK



The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is called for.

Acknowledgement of how buyers behave in the purchase of goods and services, either as consumers or producers of good and services, is very important to marketers aimed with this knowledge, the marketer can manage the marketing functions more effectively and more profitably. This is because Marketers will be able to understand and predict how the consumers or users of his product will react to marketing stimuli.  With this he would be able control within the limits of the stimuli from the external environment which marketer does not control therefore emphasis will be channeled toward consumer behaviour.

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All Project Materials Inc. (2020). ASSESSMENT OF SOCIO-CULTURAL AND BEHAVIOURAL INFLUENCES THAT AFFECT CUSTOMERS’ BUYING BEHAVIOUR OF GLO NETWORK. Available at: https://researchcub.info/department/paper-7633.html. [Accessed: ].

ASSESSMENT OF SOCIO-CULTURAL AND BEHAVIOURAL INFLUENCES THAT AFFECT CUSTOMERS’ BUYING BEHAVIOUR OF GLO NETWORK


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The effectiveness of any marketing activities does not solely depend on the ability to offer competitive range of product and services rather sack up extensive campaigns for success, knowledge of the influences which affect buying preferences, is called for. Acknowledgement of how buyers behave in the purchase of goods and services, either as consumers or producers of good and services, is very important to marketers aimed with this knowledge, the marketer can manage the marketing functions more effectively and more profitably. This is because Marketers will be able to understand and predict how the consumers or users of his product will react to marketing stimuli. With this he would be able control within the limits of the stimuli from the external environment which marketer does not control therefore emphasis will be channeled toward consumer behaviour... Click here for more

ASSESSMENT OF SOCIO-CULTURAL AND BEHAVIOURAL INFLUENCES THAT AFFECT CUSTOMERS’ BUYING BEHAVIOUR OF GLO NETWORK - Research Journals and Thesis - Researchcub.info

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