EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION (A CASE STUDY OF JMK, ILORIN)



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EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION (A CASE STUDY OF JMK, ILORIN)



ABSTRACT

 

This project is aimed at enlightening the general public on the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research focused on evaluating the retailing activities and its impact on business organization in ilorin metropolis. The aim of the researcher is to identify the nature and various type of merchandize carried out by different retailers. The research study is of significance to the researcher and the company chosen as case study in the sense that it will enable them to know how retailing activities is necessary and the role it plays to an organization. The research employed the questionnaire method of collecting data relevant to the study, 135 respondents were sampled out from the total population in which the questionnaire were been administered to. Based on the report and analysis, it was concluded that Retailing activities plays a vital role in business organization.

 

TABLE OF CONTENTS

 

Title page                                                                                          i

 

Certification                                                                                                ii

 

Dedication                                                                                         iii

 

Acknowledgement                                                                             iv

 

Abstract                                                                                            v

 

Table of Contents                                                                                       vi

 

CHAPTER ONE: Introduction                                                        1

 

Ownership                                                                               1

Statement of problems of the study                                        3

Aim and objectives of the study                                              4      

Significance of the study                                                                   5

Scope of the study                                                                   6

Limitations and constraints to the study                                 6

CHAPTER TWO: Literature Review                                              8

 

The concept of retailing                                                                    8

Types of retail outlets                                                             9

Retail pricing                                                                           14    

Challenges of retailing activities                                              14    

Design and layout in retail store                                              16

CHAPTER THREE: Research methodology                                  21

 

Research Design                                                                      21

Data Presentation and analysis techniques                                       24

Sampling procedures                                                               26

Definition of population                                                                   27

CHAPTER FOUR: Data Presentation and analysis

 

summary conclusion and recommendation                                                 30

 

Brief history of case study                                                      30

Data presentation and analysis                                                         32

Summary                                                                                 41

Conclusion                                                                              42

Recommendation                                                                     46

References  

 

CHAPTER ONE

 

1.1     INTRODUCTION

 

          Retailing activities involved in the sales of goods or services to ultimate consumer for personal or personal use. Anyone selling to ultimate consumer is performing the function of a retailer regardless of what he/she calls himself / herself.

 

          Retailing is not a new concept in Nigeria. It is common business among the people in Nigeria from time immemorial. Retailing activities are common in open market and surroundings, e.g. Ipata Market (Ilorin) and Alaba Market (Lagos) and Dugbe Market (Ibadan).

 

          Charles (1987) defines retailing as all activities undertaken by intermediaries whose primarily function is to sell good and service to ultimate consumers.

 

          Kotler (1980) define retailing as all the activities involved in selling goods and services directly to final consumer of their personal and non-personal use.

 

          The two definitions explain more saying that take place in our market and will designed stores.

 

          Retailing also covers service rendered by lawyers, drivers, doctors and lecturers. Anyone who market to the ultimate consumer by what ever name, is in the business of retailing e.g. vendors, food seller, Barbers, cigarette seller and hawkers cobber.

 

          Hospital is retailers to patient as college are retailers to education. We also have types of retailing organisation and they maybe categorize based on the following factors.

Citation - Reference

All Project Materials Inc. (2020). EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION (A CASE STUDY OF JMK, ILORIN). Available at: https://researchcub.info/department/paper-7553.html. [Accessed: ].

EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION (A CASE STUDY OF JMK, ILORIN)


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This project is aimed at enlightening the general public on the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research focused on evaluating the retailing activities and its impact on business organization in ilorin metropolis. The aim of the researcher is to identify the nature and various type of merchandize carried out by different retailers. The research study is of significance to the researcher and the company chosen as case study in the sense that it will enable them to know how retailing activities is necessary and the role it plays to an organization. The research employed the questionnaire method of collecting data relevant to the study, 135 respondents were sampled out from the total population in which the questionnaire were been administered to. Based on the report and analysis, it was concluded that Retailing activities plays a vital role in business organization... Click here for more

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